Kate Upton – 2013 Sports illustrated Photographs![Image]()
This year is the 50th anniversary of the Sports Illustrated Swimsuit issue making it an instant collector’s item. Kate Upton graces the cover for the second year in a row. Upton is only the ninth model to appear on the cover twice and the fifth model to appear in consecutive years. The 2013 issue should easily outperform Upton’s 2012 issue (one of the biggest selling issues of all time). In fact the combination of Upton on the cover and the 50th anniversary should help the issue outsell the best-selling 1989 25th anniversary issue with Kathy Ireland.
The SI swimsuit issue is a merger of sex, money and sports in the grand tradition of American consumerism. The multi-dimensional, always controversial issue is an American “sports” mainstay. It merges fashion and swimsuit modeling within a sports context. Fashion and beautiful women are as celebrated and revered in American sports culture as are the scores and the players. The swimsuit issue is pure eye candy for the males and that is as American as apple pie. Since 1997 the issue has been almost entirely devoted to swimsuit models. If you are interested in tremendous locations, outstanding photography, and beautiful women then this is the perfect issue for you.
The swimsuit issue is a multi-million dollar business. The issue normally sells in excess of 1 million copies and represents 7% of SI’s yearly ad revenue. It is not only big business for Time, Inc. but it generates millions in revenue for advertisers, retailers, fashion designers, photographers, locations, and the models themselves. According to CNBC, it is the “most profitable single-issue magazine franchise in the world.” It is simply the Super Bowl of sports issues. Retailers associated with the issue are elevated to a new level and become some of the hottest brands in the industry. Keith Bielory, a social media and marketing consultant noted, “If a swimsuit makes it into the issue, it can elevate the brand tremendously and have a huge impact on sales.” The issue has become part of the American culture.more ...Statistics : 40 Replies || 11606 Views
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Saurabh
This year is the 50th anniversary of the Sports Illustrated Swimsuit issue making it an instant collector’s item. Kate Upton graces the cover for the second year in a row. Upton is only the ninth model to appear on the cover twice and the fifth model to appear in consecutive years. The 2013 issue should easily outperform Upton’s 2012 issue (one of the biggest selling issues of all time). In fact the combination of Upton on the cover and the 50th anniversary should help the issue outsell the best-selling 1989 25th anniversary issue with Kathy Ireland.
The SI swimsuit issue is a merger of sex, money and sports in the grand tradition of American consumerism. The multi-dimensional, always controversial issue is an American “sports” mainstay. It merges fashion and swimsuit modeling within a sports context. Fashion and beautiful women are as celebrated and revered in American sports culture as are the scores and the players. The swimsuit issue is pure eye candy for the males and that is as American as apple pie. Since 1997 the issue has been almost entirely devoted to swimsuit models. If you are interested in tremendous locations, outstanding photography, and beautiful women then this is the perfect issue for you.
The swimsuit issue is a multi-million dollar business. The issue normally sells in excess of 1 million copies and represents 7% of SI’s yearly ad revenue. It is not only big business for Time, Inc. but it generates millions in revenue for advertisers, retailers, fashion designers, photographers, locations, and the models themselves. According to CNBC, it is the “most profitable single-issue magazine franchise in the world.” It is simply the Super Bowl of sports issues. Retailers associated with the issue are elevated to a new level and become some of the hottest brands in the industry. Keith Bielory, a social media and marketing consultant noted, “If a swimsuit makes it into the issue, it can elevate the brand tremendously and have a huge impact on sales.” The issue has become part of the American culture.more ...Statistics : 40 Replies || 11606 Views
Post by Saurabh